The Sambhali Trust is a non-profit charitable organisation based in Jodhpur, India, whose focus is the development and empowerment of women and girls in Rajasthan.
The Trust which provides underprivileged Rajasthani women and girls with an education in English, Hindi and Maths, as well as training in vocational and social skills, asked the Design Hub to refresh its identity.
The Trust asked for imagery such as leaves and women to be included, so the idea of Sambhali growing and nurturing women, and helping them grow new life in their children as well was developed.
The design was finalised as a woman, one arm holding a baby; the other sprouting leaves representing life, care and the future. The gentle curves of the arms form an S.
Here is the development of the work using traditional Indian symbols and colours.
The work started with initial sketches:
Which developed into outline ideas:
These developed into digital vectors:
The client approved the concept and the team started developing colour concepts inspired by Indian culture.
The quality of the logo was improved by modifying the design to simplify and streamline the design.
This was the final design which the client approved.
"Thank you very much for your kindness of putting together this wonderful logo for Sambhali Trust. We had the Deputy Director, In-charge of the Department of women and child development of our town Jodhpur officially inaugurate the logo." - Govind Rathore
The Design Hub team was: Dan Wylie, Allie Couch, Daniel Day, with the guidance of Eliot Sleep and Claude Compere at PCA and Corrine in India.
