Monday 16 June 2014

Team designs Fashion’s Look Book for second year

After a successful collaboration project last year, PCA Fashion Programme Leader Alison Braybrook and the rest of the fashion department asked The Design Hub to create design solutions or this year’s Look Book, posters and invitations.

After working on several different ideas, it was agreed the concept would be to use a fabric pattern throughout, with the main colour theme being yellow.
























With this as the brief, a number of solutions were considered. The Look Book was eventually developed using newsprint, with the Design Hub team having creative control on the document size and on imagery used throughout.  

The fashion team decided to use our concept for more visuals for award certificates, projection slides, wall vinyls and also two different flyers advertising the fashion course and the new fashion, media and marketing course.

























These flyers were taken to Graduate Fashion week in London June 1-4, and will be used at other events over the next year. 

The feedback from the fashion department, students and lecturers was positive and a number of the Design Hub members have been asked to help with other tasks for students such as looking over portfolio layouts.

Tatsunori Ishikawa was asked to help with photographing the collections of two students as well as creating a stop motion video using these photos.























The Look Book team was Claude Compere, Tatsunori Ishikawa, Eliot Sleep, Zara Walker, and Sam Donohoe.